This is a segment called Strange Twists, which is where we will take a look at seemingly out of place comments or events in otherwise normal things. Books, commercials, films – when we find something that doesn’t seem to fit, we’ll post it here.
Lincoln is pushing their new “Lincoln Concierge” service and apparently the message of the commercials is…well, to be honest, I’m not sure what the message is. Genuinely no idea. Watch the video and see if you can tell me, but pay particularly close attention around 0:17.
I’m guessing you can figure out what the Strange Twist is here – why did Lincoln decide to have some random girl walk down a spiral staircase in that commercial? Is there some kind of hidden message here? Something like, “Hey, buy our cars and women will sleep with you!” – or is it trying to be a more family oriented message, something like, “Hey, you and your lovely wife will be so happy with a new Lincoln! You can drive your kids around and you’ll all be safe and happy! It’s the American Dream!” (Side note, a professor I had at Baylor wrote a book called Shiny Objects where he talked about how the American Dream was owning your own home. A home, sillies! Not a Lincoln! Duh!)
Aside from the Strange Twist, I can’t really figure out what the Lincoln Concierge service is from this commercial. Do they meet with you in person or is it all digital? Is this guy hallucinating one second and then discovers she’s gone the next second? Is this some Sixth Sense shit? I CAN’T FIGURE OUT WHAT THE HELL IS GOING ON IN THIS COMMERCIAL.
Also, anyone who can afford that nice of an apartment probably isn’t going to buy a Lincoln. This is a stupid commercial…either that or it’s so brilliant, it’s subliminally convinced me to buy a Lincoln MKZ. I’m honestly just not sure at this point.
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